It takes a tremendous amount of skill to write books, magazine articles, and research papers. The same is true when thinking about how to write the perfect blog post. In order to keep readers interested, it is critical to think about how the blog post is structured. If blog posts are easy to read, the audience will stay interested.

It is also important to consider search engine optimization (SEO) for blog posts. For those who might not know, blogging for SEO is the practice of creating blog posts that are friendly for search engines. Think of SEO as a way to help readers find the blog post. Fortunately, these goals go hand in hand.

Do Keyword Research

The first step is to research important keywords. Keywords are words or phrases that relate to the topic you’re about to discuss. Think about keywords as the terms that people might use to search for your blog post in Google. In order to dominate the search rankings, it is important to know your audience and what they want. 

These keywords can also help you figure out what you’re doing to discuss. Some keywords might be single words while others might be full sentences. These terms should help you guide your writing. Use these keywords to structure your post.

One little keyword research tip is to start typing your keyword into Google and see what keyword suggestions auto-populate.

google search for write the perfect blog post

Google makes suggestions based on what other people have searched. For example, people who blog for business may have searched for how to write the perfect business blog.

There are also tools for keyword research, including free ones, such as Google Keyword Planner and MOZ.

Outline the Blog Post

Next, your blog post needs to have a clear, straightforward structure. If your blog post has a clear structure, it will be easier to read. This will keep your audience interested. All of your blog posts need to have:

  • A clear introduction that is used to introduce your topic in a clear, immediate manner
  • A body in which your main message is provided
  • A conclusion that will summarize the point of the post and point back to the introduction

Even though this structure may sound familiar, there are lots of blog posts that ignore this practice. If blog posts neglect an introduction or conclusion, it leaves the reader lost and confused. Make sure you employ a clear structure in your post.

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